Drip, drip, drip. Effective marketing techniques are similar to water torture—both are repetitive yet irregular, and eventually the recipient responds to your call to action (CTA).

Part of marketing is getting your message across to your different audiences through different conduits. Placing a single print ad one time isn't as effective as printing the same or similar ads in the publication month after month.

What has recently changed is the technology supporting the ever-changing marketing landscape, especially email coupled with online tools. I'm specifically referring to auto responder and drip campaigns, which are a series of email communications linked together and triggered automatically.

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