The insurance pricing cycle has wandered into unfamiliar territory, with insurers in many cases pushing for rate while market realities suggest conditions are right for some softening.

ALIRT Insurance Research summed up this dynamic last year in a report at the end of 2013, noting that the industry has not entered a soft-market cycle despite surplus at an all-time high, solid underwriting and operating profitability and relatively benign catastrophe losses. “Have the laws of supply and demand, as applied to U.S. property and casualty pricing, been suspended?” ALIRT asked. “One would not be faulted for thinking so.”

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