(Bloomberg) — General Motors Co. has retained crisis-communications expert Jeff Eller as it builds a team to help respond to the recall small cars with faulty ignition switches tied to 13 deaths.
Greg Martin, a spokesman for the Detroit-based company, confirmed that Eller will join the team guiding the automaker's response to the recall. Eller had been director of media affairs in the Clinton White House, according to his LinkedIn page.
“As we have from the start, we are drawing upon those who have deep experience and expertise in these matters,” Martin said in an e-mail today.
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