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How Might Small-Business Agents Rise to the Challenge of Direct Online Sellers?

As a growing number of insurance carriers attempt to sell small-business coverage direct to consumers, agents will need to be more than mere policy peddlers and price shoppers to remain relevant for their customers.

By Sam J. Friedman | Updated on March 25, 2014

As a growing number of insurance carriers attempt to sell small-business coverage direct to consumers, agents will need to be more than mere policy peddlers and price shoppers to remain relevant for their customers.

That’s the message I delivered to the “2014 Organic Growth Exchange,” a conference for independent agents held earlier this month in Arizona. I realized early on that I was preaching to the choir with this assembly, made up largely of members of the Beyond Insurance Global Network, described on its website as an “exclusive peer-to-peer group of best-in-class independent agencies and brokers that serve their clients as diagnostic, consultative Trusted Risk Advisors.”

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