Predictive modeling is on the rise for property & casualty insurers in virtually every line of business over the last year, according to Towers Watson’s fifth annual Predictive Modeling survey, but most insurers do not have a comprehensive, company-wide approach for using predictive modeling for all core functions.

Results show that there is a lack of data-driven analytics uniformity in most enterprises while overall usage fluctuates significantly depending on the company size or by the line of business.

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