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Striking a Nerve in the Insurance Industry: Google and Insurance

SMA's research on Google and insurance struck a nerve with many in the industry. Google is bringing an outside-in, customer-driven approach to innovation that is causing insurers to rethink, reimagine, and reinvent their visions of a technology enabled future.

By Denise Garth | Updated on March 19, 2014

Editor’s note: Denise Garth is a partner and chief digital officer at Strategy Meets Action. This blog post originally appeared on SMA’s website.

To say we struck a nerve in the industry with the Google and Insurance: Far Reaching Implications research is an understatement! It was picked up by all the major industry media – in some cases multiple times. It has set a record for downloaded and purchased SMA research, generating a torrent of follow-up calls and discussions. It has been shared and used by executive teams for discussion and strategic planning. The companion blog for the research had nearly 10,000 views – and continues to be posted, tweeted and retweeted a month and half after it was published! 

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