Editor's note: Denise Garth is a partner and chief digital officer at Strategy Meets Action. This blog post originally appeared on SMA's website.
To say we struck a nerve in the industry with the Google and Insurance: Far Reaching Implications research is an understatement! It was picked up by all the major industry media – in some cases multiple times. It has set a record for downloaded and purchased SMA research, generating a torrent of follow-up calls and discussions. It has been shared and used by executive teams for discussion and strategic planning. The companion blog for the research had nearly 10,000 views – and continues to be posted, tweeted and retweeted a month and half after it was published!
So why has there been such a strong interest and reaction in the industry?
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