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Split Testing Key to Successful Email Marketing

For every email marketing campaign, accomplish two goals: get your target to open the email, and get them to respond to your call to action. Its a linear process and if you dont succeed with the first, the second doesnt really matter.

By Rick Gilman, APR, CMP | Updated on March 19, 2014

There are two subjects that I don’t write about or discuss outside of my family and closest friends: politics and religion. There are even some family members that I won’t bring up those topics with because I already know how adamant they are in their beliefs.

I’ve recently started engaging in a political activity: polling before making a decision. How many presidential or congressional candidates have called their opponents flip- floppers, or been accused of setting policy decisions based on polling results? There’s a nasty connotation to that process, and perhaps for our leaders it’s a justified taint. But when it comes to marketing, I think early polling makes perfect sense.

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