There are two subjects that I don't write about or discuss outside of my family and closest friends: politics and religion. There are even some family members that I won't bring up those topics with because I already know how adamant they are in their beliefs.
I've recently started engaging in a political activity: polling before making a decision. How many presidential or congressional candidates have called their opponents flip- floppers, or been accused of setting policy decisions based on polling results? There's a nasty connotation to that process, and perhaps for our leaders it's a justified taint. But when it comes to marketing, I think early polling makes perfect sense.
What is split testing?
For every email marketing campaign, there are two primary goals you should focus on accomplishing: getting your target to open the email, and getting them to respond to your call to action (CTA). It's a very linear process and one where if you don't succeed with the first, the second doesn't really matter.
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