In response to the growing need to effectively manage data, technology solutions company Pitney Bowes Inc. released its flagship Spectrum Technology Platform, which provides integrated data quality, data integration, master data management (MDM) and analytics capabilities to help insurers address Big Data challenges with this unified platform. The platform is designed to be flexible and efficient, enabling organizations to extract more value from their data to drive profitability, deliver more personalized customer experiences and reduce risk.

Through the technology platform, global banks can deliver personalized customer experiences across several business channels by establishing a single customer identity across the enterprise. Pitney Bowes has also helped retailers apply the technology, which allows them to increase the effectiveness of their catalog mailing process by over 50%, improving accuracy and reducing cycle time.

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