In response to the growing need to effectively manage data, technology solutions company Pitney Bowes Inc. released its flagship Spectrum Technology Platform, which provides integrated data quality, data integration, master data management (MDM) and analytics capabilities to help insurers address Big Data challenges with this unified platform. The platform is designed to be flexible and efficient, enabling organizations to extract more value from their data to drive profitability, deliver more personalized customer experiences and reduce risk.

Through the technology platform, global banks can deliver personalized customer experiences across several business channels by establishing a single customer identity across the enterprise. Pitney Bowes has also helped retailers apply the technology, which allows them to increase the effectiveness of their catalog mailing process by over 50%, improving accuracy and reducing cycle time.

The new technology allows clients to deliver trusted data and insights in context across touch-points, maximizing the value of customer information through aggregating, cleansing and consolidating data from disparate sources, enriched with corporate and third-party reference data. To make the data accessible, it is modeled as knowledge graphs, built on graph database technology, allowing insurers to better leverage the information for optimized business practice and decision-making.