Every change in the insurance industry presents both challenge and opportunity, and the Patient Protection and Affordable Care Act (PPACA) is no exception.
"The PPACA has provided a lot more opportunity for agents and brokers to act as advisors," says Michelle Lewis, director of product management at Vertafore.
Kathy McCarthy, director of health insurance for Oracle, believes brokers' advisory role will evolve—and become increasingly important—as the law shifts emphasis in the marketplace from working with businesses to working with individuals.
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