According to a recent Accenture report, “From Digitally Disrupted to Digital Disruptor,” the industry is experiencing the first wave of large companies using technology as a driving force for strong and effective growth. Supporting Accenture's vision that “Every business is a digital business,” the previous decade, marked by digital startup companies that sparked phenomena, such as Instagram, Twitter and TripAdvisor, will be followed by a period of emergence, as traditional companies begin taking on the role of a digital giant.
In nearly every industry, business leaders are searching to determine their organization's place in the digital landscape. Companies are pushing for transformation, from technological followers to leaders, prepared to take advantage of recent digital innovations that promise growth and development.
Accenture's Technology Vision Report highlight six themes that reflect the current shifts in technological trends being used by the digital power brokers of the future. Companies such as GE, Disney and Tesco, for example, recognize the importance of redefining their companies' digital integration to further redefine digital in their industries: Big is the next big thing.
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