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Mentoring: Time to Get Personal

Forget the formal program: If you want to entice young people to insurance, be a mentor.

By Laura Mazzuca Toops | Updated on February 12, 2014

Our industry does a lot of hand-wringing about how we’re facing a talent drain and a dearth of viable job candidates in the market. We all know the numbers: the frequently cited 2010 study by McKinsey says 20% of the current insurance industry workforce is near retirement, and the number will be up to 25% by 2018. Conventional wisdom says that insurance is a dull field that bright young people shun. All of this in spite of the many formal recruitment and mentoring programs that are out there.

But a recent article by blogger Eric Barker got me to thinking about this in a totally different way—from the young person’s perspective.

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