More than two thirds of customers would consider purchasing home, auto and life insurance from businesses other than insurers, according to Accenture's "Customer-Driven Innovation Survey," with 23% of customers open to purchasing from online service providers like Google or Amazon.
The 6,000 survey respondents, who could select multiple choices, said they also would buy insurance from banks (43%), home service providers such as telecommunication or home security companies (20%), retailers (14%) and car dealers (12%).
Lower prices and more personalized service are the top reasons for consumers to switch to a new insurer, the survey reports, and customers between the ages of 18 to 34 are most likely to switch insurance providers. Personalization is a key driver to retaining existing clients and attracting new ones.
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