Search
 

3 Barriers Keep Insurers from Fully Using Analytics Investments

Compared to non-insurance players, the insurance industry has been slow to reap the real benefits of analytics investments

By Jim Kinzie | Updated on February 03, 2014

To paraphrase Mark Twain, everybody is talking about big data these days, but not everyone is doing anything about it. Research has shown that despite its investment in analytics, the insurance industry as a whole is struggling to find the big gold nuggets in all the data it collects.

Insurance carriers are facing a number of challenges, but they all share the problem of dealing with the new, connected, always-on consumer. Insurers hoping to turn these consumers into customers need to be able to offer them a personalized, highly tailored experience that’s consistent across multiple channels—in person, online, or mobile.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.