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The New ABCs

I was never a member of the debate team, never ran for a political office, and have never argued a case in court. Im not a lawyer, nor do I play one on TVbut I do understand that all of these activities reflect selling.

By Rick Gilman, APR, CMP | Updated on February 01, 2014

I was never a member of the debate team, never ran for a political office, and have never argued a case in court. I’m not a lawyer, nor do I play one on TV—but I do understand that all of these activities reflect selling.

I recently heard speak Daniel H. Pink, New York Times and Wall Street Journal best-selling business author of “Drive” and “A Whole New Mind.” His presentation concerned his newest book, “To Sell Is Human,” which I found fascinating and enlightening.

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