NEW ORLEANS (Reuters) - Ford Motor Co told dealers on Sunday that the radical redesign of the upcoming F-150 pickup will be easier and cheaper to repair than the outgoing model, helping hold down insurance costs for buyers.
Ford touted the savings for customers as a selling point, and the company pledged to help dealers defray expenses of up to $50,000 that some will need to pay for tools and equipment to certify their repair shops for the new truck.
The new F-150's body is 95 percent made of a military grade aluminum alloy used in Humvees and weighs up to 700 pounds less than the current truck. It was redesigned in a “modular” fashion that allows dealers and repair shops to save hours on fixes.
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