By Rick Gilman, APR, CMP
According to a Progressive Insurance study of 949 insurance agencies, only 77% of respondents host a website, of which 64% said that their websites were “mobile optimized.” Digging deeper, Progressive performed a separate audit of a sampling of 100 agency websites and found only about one in six (17%) actually have a mobile optimized website. The study also revealed that only slightly more than half of the respondents with websites have visited their sites on smartphones.
Most websites are mobile-compatible, meaning that the site is viewable on a smartphone or tablet. A mobile-optimized website is designed specifically for a smartphone or tablet—not a desktop or laptop.
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