Insureon, an online insurance delivery platform for small business owners, agreed to acquire online wholesale insurance broker and subsidiary of Willis Group Holdings, Insurance Noodle.

Following the acquisition, Insureon will expect to exceed $100 million in total premium, giving agents and brokers increased access to a larger portfolio of top-rated insurance carriers.

“We couldn't be more excited,” said Ted Devine, CEO of Insureon. “The acquisition will position Insureon to even better serve small-business owners around the country. The combination of Insureon's top-tier online strategy with Noodle's geographically diverse network of brokers/agents is a key component of our long-term strategy for growth. The acquisition reinforces the change that technology is enabling in the small commercial buying process.”

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