Editor’s Note: This article represents the first in a two-part series about effective mediation advocacy. A. Michelle Jernigan and Bruce A. Blitman, who are both certified and experienced mediators in the state of Florida, have authored both installments.

As advocates for their clients, attorneys must pay as close attention to every detail pertaining to the mediation process as they would to each element of trial preparation. Other parties closely observe everything that attorneys and their clients do—or fail to do—during mediation, meaning that everything counts.  

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