Travelers is suing Legal & General Group PLC of London and its affiliates over the use of a multicolored umbrella that the insurer says is too similar to its own iconic red umbrella logo, according to a story that appears in the Hartford Courant.
Legal & General trades in the U.S. under the Banner Life and William Penn Life brands, which have used the multicolored umbrella logo since 2011, the article states.
According to the suit, Travelers says that although the umbrellas are different colors, Legal & General's use of the logo “is extremely likely to dilute the famous Travelers umbrella mark, thus severely harming Travelers.”
The suit says Legal & General reportedly claims to have a letter dating back to 1999 giving it permission to use the umbrella insignia. Travelers wants the court to declare the letter invalid, reports the Hartford Courant..
Read more from Matthew Sturdevant at The Hartford Courant HERE.
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