You are holding in your hands the last print edition of American Agent & Broker magazine. After 85 years, our brand—which has withstood the Great Depression, a world war, techtonic shifts in the insurance market and quantum leaps of technological and cultural change—is headed to the print publication graveyard.
But as the headline states, we're not dead. We are moving to the pages of National Underwriter Property & Casualty and everything must go—into those pages.
We've conducted enough demographic surveys to know that most of our 40,000 agent readers still want their content on paper, even as Summit Professional Networks delivers more quality content to the web. We've also rediscovered the power of more than 100 years of the formidable National Underwriter brand—something I believe we should have recognized in the scramble to transition to the web. Still, better late than never, and I'm proud and happy that our agency-focused content will now share the mighty National Underwriter brand.
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