Peter B. Lewis, the man behind massive growth and innovation at Progressive Corp., died Nov. 23 at the age of 80.
As the CEO for 35 years, Lewis guided Progressive during the implementation of many industry firsts: concierge claims service; the auto insurance industry's first website with rate comparisons; selling policies directly online; using consumers' credit histories in underwriting; and development of a telematics program.
According to reports, Lewis died of a heart attack at his home in Coconut Grove, Fla. Lewis was CEO of the insurer, co-founded by his father, until his retirement in 2000 but remained chairman of the board.
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