The art market is secretive and complicated. Galleries compete to represent the most popular artists and to sell coveted works.
Because of this, they are often suspicious of those who call or email them asking for pricing information on a particular work. It instills a certain fear that a competing gallery is gauging its prices and inventory.
For this reason, works quoted on the telephone are sometimes inflated. To make things more difficult, a gallery will often deny giving pricing information at all. Instead, they will offer an opinion of “market value.” An opinion of “market value” from a gallery without actual numbers is a red flag.
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