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3 Ways Agencies and Producers Can Improve Alignment: Slideshow

Creating alignment in the sales process is an essential component of the B2B sale. Successful agents uncover hidden buyer needs, align resources that address those needs and ultimately lead the buyer from the status quo to a place of reduced risk and increased opportunity.

By Susan Toussaint | Updated on November 20, 2013

By Susan Toussaint, partner, Oceanus Partners

Creating alignment in the sales process is an essential component of the B2B sale. Successful agents uncover hidden buyer needs, align resources that address those needs and ultimately lead the buyer from the status quo to a place of reduced risk and increased opportunity.

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