Esurance is now offering Wisconsin homeowners the option to purchase coverage directly over the internet, a first for the insurance industry.
"Today, only 2 to 3 percent of U.S. homeowners insurance is purchased online," said Esurance President and CEO Gary Tolman in a press release. "Much like the way Esurance pioneered car insurance online, making it quick and easy to quote and buy, we'll change how consumers shop for and buy homeowners insurance."
Esurance's online tool automatically works with property specialists to estimate reconstruction costs related to an individual home's characteristics as well as the current cost of labor and materials in the homeowner's neighborhood.
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