At last week's Aartrijk Brand Camp, attendees (mostly independent agents) were asked to name their biggest issues relating to social media, branding and marketing. The “rants” flew fast and furious, with gripes ranging from the lack of time to do social media correctly, to countering the pernicious image of insurance being a “boring” business.
The second half of the exercise challenged attendees to break into groups and brainstorm solutions to the problems they'd identified. Because “what happens at Brand Camp stays at Brand Camp” (not really!), we've summarized the solutions each group presented, without including their names.
Read the following pages to learn what they recommend.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
