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9 Smart Solutions to 9 Brand Problems

Brainstorming at Brand Camp yields practical tips to solve branding's most pernicious problems.

By Laura Mazzuca Toops | Updated on November 14, 2013

At last week’s Aartrijk Brand Camp, attendees (mostly independent agents) were asked to name their biggest issues relating to social media, branding and marketing. The “rants” flew fast and furious, with gripes ranging from the lack of time to do social media correctly, to countering the pernicious image of insurance being a “boring” business.

The second half of the exercise challenged attendees to break into groups and brainstorm solutions to the problems they’d identified. Because “what happens at Brand Camp stays at Brand Camp” (not really!), we’ve summarized the solutions each group presented, without including their names.

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