A report from, BI Intelligence shows that each social media platform has created a unique identity due to the varying demographics of different platforms. For agents, this means not only developing a strong social media marketing strategy, but developing a more specialized tactics for each platform, depending on the target demographic.

The report breaks down the main audience of each social media platform to help business prioritize the focus of their social media efforts. It tracks usage patterns to show businesses why some platforms are better for brand development than others. Among the findings:

• Although Facebook still generates many younger users, the 45- to 54-year-old age bracket experienced 45 percent growth since 2012. In general, Facebook users have a higher income than average, with 73 percent being above $75,000. The social networking site also reaches a higher percentage of users outside the U.S.

• Instagram users are 68 percent women.

• Twitter users are significantly younger than some of its social media counterparts. 27 percent of users in the U.S. are 18 to 24, compared to the 16 percent of users in their 30s and 40s.

• LinkedIn users are largely male, with a large international presence.

• Google+ has a high concentration of male users, at 70 percent.

• Pinterest users are 84 percent female. The website, which allows users to create virtual pin boards with pictures and links related to their interests, is also dominated by tablet users.

• Tumblr is most popular among teens and young adults.