No matter the industry, people seek out Internet reviews of products, restaurants and services. But if those reviews are fake, written by a competitor trying to divert the company's business, legal implications may arise.
In October, New York state Attorney General Eric Schneiderman slapped 19 fake review companies with a $350,000 fine.
If an employee (or someone hired for the job) writes a false review, companies can be found liable for false advertising.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
