Like many of you, I'm a small shop; my consulting business is just me and some people with complementary skill sets who help me out on occasion. Out of necessity and a slim budget, I do a lot of the tactical work myself, such as creating graphics, videos, copy as well as editing all of the above.

Although I've always been a writer, in my previous roles I served in more of a management position, overseeing others that were doing the creating. That experience led me to develop an eye for what I liked visually and how best to use images. I have learned a tremendous amount from the very creative people that have worked for me.

However, even though in the past I had been responsible for graphics, I had never created any graphics myself.

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