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Small Business Saturday is coming! Why isn't your practice a part of it?

Small Business Saturday drove $5.5 billion in sales to local retailers last year. You want in on that, right?

By Bill Coffin | Updated on October 25, 2013

On November 30, the country will celebrate the fourth annual Small Business Saturday, a day when Americans support their small businesses that are such an integral part of their local economies. American Express kickstarted Small Business Saturday in 2012 in response to small businesses’ need for more customers amid a lingering bad economy. The idea behind the event isn’t just to have a single-day rally for local business, but to give them a leg up at the start of the holiday spending season.

Apparently, it’s working. last year, U.S. consumers who participated in Small Business Saturday spent some $5.5 billion with independent, local retailers. That’s a pretty big take for a single day. According to the 2012 Small Business Saturday Insights Survey, 81% of small business owners said the event was the most effective when they banded together with the community and made a larger event out of it.

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