It's likely the goal of all property insurers in Florida, but the newest to enter the market hopes to be truly "epic."
The Florida Office of Insurance Regulation has licensed Elements Property Insurance Co. (EPIC) to write homeowners insurance in Florida—a state always in need of addition capital due to its high risk of hurricanes, alleged fraud, and other perils such as sinkholes.
"I think it's a good time to start," says Robert L. Ricker, president of the new insurer. "On a macro level, the real-estate market is rebounding. And rates are going up in the market in rational way. The state has done some good legislative things recently regarding sinkholes and curbing fraud."
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