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Commentary

Insurers’ Greatest Missed Opportunity

Hurricane Sandy presented insurers with an incredible opportunity to demonstrate their value--not just to claimants, but to all customers.

By Jon Picoult | Updated on October 16, 2013

As Hurricane Sandy bore down on the East Coast at this time last year, I started to get messages from some unusual sources. 

Living in Connecticut, I was potentially in the storm’s path – a fact that apparently didn’t go unnoticed to a number of businesses I patronize.  In the days leading up to the storm’s landfall, among the companies I got e-mails from were: 

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