According to the Haunted House Assn., an industry trade group, there are more than 2,000 fee-charging haunted attractions in the U.S., and another 300 amusement facilities offering some sort of Halloween-themed events, as well as another 1,000 seasonal attractions produced by local charity groups operating each October.
The haunted house industry generates between $400 and $500 million in ticket sales, the HHA estimates, and is the anchor for a boatload of vendor industries that supply props, costumes and special effects for these venues. The industry's annual premiere trade event, HauntShow, features more than 100,000 square feet of props, animation and special effects, and draws attendees from around the world.
This trend represents a scary-good opportunity for independent insurance agents specializing in the coverage, says Larry Cossio, president of Cossio Insurance Agency in Simpsonville, S.C. Cossio addressed the tricks and treats involved in making haunted attractions an agency specialty.
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