I have been covering business insurance as a journalist for 20 years. And today, I have the pleasure of announcing to you what I think—no, what I know—is the most exciting development I have been a part of in that time. Big changes are coming to National Underwriter Property & Casualty as well as to American Agent & Broker, changes of the sort that the insurance publishing industry has not seen in a very, very long time.
I have always admired the National Underwriter Property & Casualty and American Agent & Broker brands. For as long as I have covered the insurance industry, I have read these products faithfully, sometimes as their competitor, sometimes as their peer, and most recently, as their editorial director. It has been a rich pleasure indeed to work so closely with titles such as these, which deliver the finest journalism to be found anywhere on the business of insurance.
That is why I am so proud to announce that starting in January 2014, American Agent & Broker will officially join with National Underwriter Property & Casualty, creating a unified title that will have the largest audience, the best editorial, and the deepest footprint of any insurance B2B publication in the world.
What this means to our readers of NU Property & Casualty is that the print magazine they know and love will be bigger, bolder and better than ever before, with a strong focus on what has long been our core audience—agents and brokers. To our readers of American Agent & Broker, what this means is that the same great producer-driven editorial you have come to depend on will still be present in the new NU Property & Casualty, as well as the same faces who are already part of your regular reading—columnists such as Barry Zalma and Chris Amhrein, and editors such as Melissa Hillebrand and the inimitable Laura Toops.
It is not often that an editor gets to promote a doubling-down on a successful print product, but that is exactly what is happening. The new National Underwriter will have an expanded folio size, to an average of 76 pages per issue. It also means an expanded circulation to more than 80,000 highly qualified readers and prospects, signifying the largest block of market share serving the agent & broker community. This makes the new NU Property & Casualty, by far, the most compelling read to be found anywhere in the insurance media marketplace.
We are already hard at work on what the new NU Property & Casualty will look like, and to say that our combined editorial staff is excited about it is the understatement of the year. We are coming off a very strong year, in terms of editorial achievement and advertising sales for both NU Property & Casualty and American Agent & Broker, and with this bold strategic move, we are looking to a 2014 that will be the most important, the most exciting and the most transformative in National Underwriter's 117-year history. We are proud to make you a part of this historic change, and we look forward to seeing you all in January.
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