Search
 

Big I's Rusbuldt: McKinsey is 'Dead Wrong'

Robert Rusbuldt, president and CEO of the Independent Insurance Agents & Brokers of America says he finds serious flaws in a recently-released study by McKinsey & Co. on the future of agents.

By staff Writer | Updated on October 07, 2013
Robert Rusbuldt, president and CEO of the Independent Insurance Agents & Brokers of America says he finds serious flaws in a recently-released study by McKinsey & Co. on the future of agents.

“McKinsey’s proclamation that it is ’The End of an Era for the Local Insurance Agent’ is dead wrong,” says Rusbuldt, in a statement. “A number of studies over the last several decades have decreed the demise of the independent agency system, and they have all been wrong. Independent agents are resilient entrepreneurs who know how to adapt to marketplace changes.” 

READ: McKinsey to Agents: Adapt or Find Another Line of Work

At the Big “I” boad of directors meeting in San Antonio, Rusbuldt outlined a series of deficiencies in McKinsey’s report, “Agents of the Future: the Evolution of Property and Casualty Insurance Distribution.” 

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2025 ALM Global, LLC. All Rights Reserved.