Kenneth Seaton, owner of the Grand Resort Hotel and Convention Center in Pigeon Forge, Tenn., was denied his $10 million suit against TripAdvisor Inc. for defamation in an appeals court.

The Tennessee hotel was dubbed "America's dirtiest" in 2011 by the popular travel website, which Seaton claims irreparably damaged his hotel's reputation.

The U.S. district court judge ruled against Seaton last September, citing that the user reviews on TripAdvisor's website do not fit the definition of defamation. This ruling was reinforced by a judge in the court of appeals in Cincinnati.

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