The majority of insurance customers are more knowledgeable about their favorite television shows than about their insurance policy, shows a 2013 poll conducted by Nationwide Insurance.
“The only way we are going to fix the knowledge gap is if agents take responsibility for mending it,” Mark Pizzi (pictured), chief operating officer of Nationwide Insurance, tells PC360. ”We expect Nationwide agents to spend time explaining each household's individual risks, which we provide in annual 'On-Your-Side' calls to our members.”
In a survey of about 1,500 adults who own P&C insurance, 57 percent of consumers said they know more about prime-time TV than personal homeowners' coverage. According to Nationwide's aptly named “Simplification Study,” the problem isn't necessarily uneducated customers. The judging process on major network talent shows is easier for Americans to understand than insurance language, although the latter is far more impactful to their lives.
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