While insurers have been relatively quick to jump on the mobile-technology bandwagon, they still have a long way to go to make apps an integral part of their policyholders' lives.
That's one of the key takeaways from a trio of focus groups run on behalf of the Deloitte Center for Financial Services this past summer, exploring how mobile apps are viewed by consumers when it comes to insurance, banking and asset management.
Mobile capabilities have quickly become table stakes for most industries, and insurance is no exception. Many insurers have apps to offer, and a number of carriers regularly advertise their availability.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.