Editor's Note: Michael Cantwell is vertical solutions architect, Financial Services at Cisco.
In today's tight market, insurers have to look beyond their growing advertising budgets and toward meaningful customer-centric technology solutions to improve the industry's poor retention rate.
Today's insurance industry is changing at an unprecedented rate. Forces at work include the success of direct distribution, new channels, technology, a more empowered customer, more competition and a challenging economic climate.
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