Allstate CEO Thomas J. Wilson says the insurer has boxed in auto insurance competitor Geico by using two brands to offer products using direct and agency channels.
Wilson (pictured) says Allstate's buy of Esurance gave the Northbrook, Ill.-based insurer a leg up on Geico, which has lately turned to agencies to bolster sales.
“We've been there, done that—tried to do it under the same brand,” says Wilson during a Barclay's investor conference in New York on Sept. 9. “It didn't work for us. Maybe it will work for them (Geico).”
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