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Agent/Insurer Liaisons: Build Strong Foundations

Real-life examples of how agencies can build and maintain relationships with insurers

By Dave Lenckus | Updated on September 05, 2013

Industry executives have long maintained that insurance is a relationship business. This holds true even in today’s dynamic marketplace of hardening property-casualty rates, expanding producer responsibilities and health insurance reforms.

But to really leverage those relationships, they must be deep and limited. The connection extends beyond underwriters to their senior management, who are able to make decisions underwriters cannot in certain circumstances.

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