Cyber liability insurance is growing by leaps and bounds—as fast as EPLI by some comparisons but in a fraction of the time. According to online information security provider Symantec, businesses of all size were a potential target for attackers in 2012.
The largest growth area for targeted attacks—comprising 31 percent of all attacks last year—was with businesses having fewer than 250 employees. This represensts a huge opportunity for agents and brokers to sell cyber protection to small and midsized businesses.
Yet cyber insurance is still a relatively new concept that suffers from a lack of standardization in language, coverage and endorsements, along with the confusing nature of the product itself. So as you approach customers in these markets regarding cyber coverage, keep in mind the following four points.
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