Hurricane Katrina. The Moore Oklahoma tornado. Hurricane Irene. Colorado and California wildfires. Hurricane Andrew. Superstorm Sandy.
These catastrophic events occurred somew here in the U.S. within the last decade. There have been many others, and that's the point: Catastrophes will happen to everyone, no matter where they live.
Although it might seem that the role of agencies is one-dimensional in a catastrophe—dealing with the resultant damage—a catastrophe provides an opportunity for out-of-the-box marketing so that your business is well-positioned for success when normalcy returns. Because, after all, life goes on. Homeowners rebuild. People bounce back. Your business needs to do the same.
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