It only takes a few years for technology to leap the gap between novelty and indispensable business tool. In the mid-1990s, during the Internet's infancy, it was hardly uncommon for corporations to do business without e-mail or a website. By 2000, the thought of a corporation without a robust investment in both of those areas was a joke.
Now, mobile devices have taken on the role once occupied by the fledgling Internet. In the space of five years, “there's an app for that” has gone from punch line to foregone conclusion. If there's not an app, there should be. If there's not an app, the company is losing customers and income.
Mobile applications are now simply part of the cost of doing business, a fact that holds true for insurance companies as surely as it does for any other customer-facing industry. Those who don't offer mobile applications are being left behind just as those companies were a decade ago who didn't embrace the Internet.
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