Q: What are some of the market trends you've seen emerge among mutual insurers in the past year, and how have those trends or challenges been addressed by some of your members?
Mutuals, in an effort to rise above the rest of the crowd, are increasingly emphasizing what makes mutuals different: that without shareholders, mutuals are well positioned to be policyholder-focused. While this is an intuitive and fundamental aspect of mutual insurance, many marketing and brand gurus at member companies have discovered that mutual traits also resonate with customers. And the exciting outcome of this is we've seen several large insurers roll out brand campaigns putting their mutual identity first.
Last fall NAMIC launched the "mutual brand" program, whereby member companies can use professionally created and market-tested advertising resources that help the companies distinguish themselves as a mutual. Today, less than a year since its launch, the brand is being used in 18 states and Canada by nearly 50 companies.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Shawn Moynihan
Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].
