The Federal Emergency Management Agency will launch a major advertising campaign designed to alert Americans on what they have to do to better prepare themselves for dealing with natural catastrophes.
The program, to launch Sept. 5, will be led by FEMA's Individual and Community Preparedness Division (ICPD) under pressure from the Obama administration.
The program was one of the suggestions contained in a report by the Hurricane Sandy Rebuilding Task Force. That panel was headed by Shaun Donovan, secretary of the Department of Housing and Urban Development. The report said the Federal Insurance Office, an agency within Treasury created by the Dodd-Frank financial services reform law, will also participate.
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