GhostDraft Inc., partnered with Simplified Communications Group to provide document design services that expand customer communication management for insurers that encompasses the entire document lifecycle and improves customer experience.
In contrast to offerings that focus solely on technology, this partnership attacks the customer communications lifecycle at its beginning, with guidance on how to create documents that are readily understood, reinforce a company's brand image, and prompt the desired response.
The Information Design Service covers elements of good document design, including plain-language writing and presentation. Following discovery sessions and an assessment of their existing documents, clients are presented with a complete package for crafting effective customer communications, including model letters and email, layout templates, and a style guide containing plain-language writing tips and design standards.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
